FRESNO COMPANY ACQUIRES PRODUCT LINE FROM GLOBAL BEHEMOTH
Written By The Business Journal Staff
Vie-Del Co., one of the largest and the oldest grape processors in the U.S., has announced it intends to acquire Constellation Brands U.S. Operations, Inc. (CBUSO) grape concentrate and high-color concentrate business. Under the agreement, the terms of which were undisclosed, Vie-Del, which is headquartered in Fresno, will be acquiring CBUSO’s Mega Purple, Mega Red, MegaNatural, and Canandaigua Concentrates brands used in the high color concentrate business. The agreement also includes CBUSO’s certain intellectual property, inventory, goodwill, interests in certain contracts, assets and liabilities.
Vie-Del plans to incorporate the MegaNatural High Color concentrate produced under the corporate Vie-Del Co. brand and legacy product lines. “This acquisition provides a seamless complement to our existing lines of grape juice concentrates, allowing our operation to further build upon the success we’ve created for more than 70 years,” said Dianne Nury, president of Vie-Del Company. “We look forward to continuing to serve the needs and help fuel growth for our industry partners with the same personalized business approach our family-owned company has become known for.” Constellation Brands is one of the largest distributors of beer, wine and spirits in the world.