Published February 13, 2017
Dust Bowl Brewing Company recently signed with Premium Beverage Company, expanding the growing brewery’s distribution into California’s Santa Cruz, Monterey and San Benito counties.
Founded in 2005, Premium Beverage is based in Salinas, California and distributes domestic, craft and imported beers along with ciders and an extensive portfolio of non-alcoholic products. Premium Beverage services all major chains, independent grocers, restaurants, liquor stores and convenience stores. Dust Bowl Brewing Co. joins other leading craft brands including Rogue, Shiner and Trumer to name a few.
“Now that we are fully operational in our new brewery, we are poised to grow our distribution. Our ability to brew significantly more beer allows us to aggressively pursue new territories as we navigate the competitive craft beer industry,” shares founder, Brett Tate. “Premium Beverage Company shares our same commitment to superior customer service and is aligned with our growth strategy. The timing is ideal.”
“We’re excited to add Dust Bowl Brewing Company to our portfolio,” adds John Holt, President, Premium Beverage Co. “The Central Valley brewery has experienced impressive sales growth since its inception in 2009 and is committed to expanding their product offering even more in 2017. Their brand recognition is on the rise, they produce quality beer and they’re clearly invested in the future. Dust Bowl is an excellent fit with our craft beer model.”
Dust Bowl Brewing Co. produces a wide range of draft beer along with a portfolio of year-around and limited-release bottled products. The company opened its new brewery, located in Turlock, California, in June 2016 and plans to produce 15,000-20,000 barrels in the first year, compared to 5,000 barrels in 2015.
In addition to Premium Beverage Company, Dust Bowl Brewing Co. currently has six other distributors: Delta Sierra Beverage covers the California Central Valley, Mussetter Distributing handles the Sacramento region, Delta Pacific covers the Fresno region, Morris Distributing handles San Francisco and the North Bay, Bay Area Distributing services Contra Costa and Alameda counties and Barone Distribution covers the state of Nevada.
Current expansion plans include further south down the Central Coast, Southern California and into the Pacific Northwest.
Dust Bowl Brewing Company produced its first beer in May 2009. The Company forecasts 15,000-20,000 barrels annual production. Dust Bowl Brewing Company beers are available in 5 and 15.5 gallon kegs along with selected styles in 22oz. and 12oz. bottles. Distribution includes Central and Northern California, Nevada and Vermont. The craft brewery showcases a wide variety of its beers at its two Turlock, Calif. taproom locations, Brewery Taproom and Downtown Taproom. More information may be found at www.dustbowlbrewing.com.