Refresco acquires VBC Bottling Company, beverage manufacturer in Modesto, California.
On April 2, Refresco completed the acquisition of the VBC Bottling Company, a family-owned contract manufacturer of premium beverages, strategically located in Modesto, California. This acquisition is a step forward towards Refresco’ s vision of ‘our drinks on every table.’ A key component of our strategy is to identify the right opportunities for acquisitions. This acquisition aligns well with our strategy as it provides strategic growth, key manufacturing capacity and enables Refresco to expand geographically. In addition, this investment provides us with capacity for strategic categories so we can support their fast growth.
CEO Refresco, Hans Roelofs, commented:
“Acquiring VBC is another step in executing our proven Buy & Build strategy. The company’s strong customer base strategically located facility, and warehousing capacity further strengthens our footprint in North America. Additional canning capacity along the West Coast improves our ability to service all our contract manufacturing customers.”
Brad Goist, Chief Operating Officer at Refresco North America, said:
“This acquisition is a step forward towards Refresco’s vision of ‘Our drinks on every table.’ We will integrate VBC Bottling Company into our operations to better serve our customers and support their growth goals in the various categories where capacity is needed. I look forward to welcoming the more than 180 employees to the Refresco team and seeing what successes we accomplish together as a team and in the years to come.”
We are all excited about this great addition to our operations and give our new colleagues a warm welcome to the team!