How One Central Valley City is Supporting Entrepreneurs

One of the first cities in U.S. history to pilot a universal basic income, or UBI, program, Stockton, California is not a city afraid of a little experimentation. That kind of creative thinking isn’t limited to the city’s social programs, either. Recognizing that entrepreneurship is — and will be — at the heart of the economy of today and tomorrow, the city offers a range of innovative economic development programs that have already attracted entrepreneurs from across the region and around the country to establish their businesses in Stockton. As young businesses and startups — particularly in their infancy — require a lot of support, that’s where public sector policies and programs make a real difference. These programs assist these emerging companies while entrepreneurs refine their ideas and business plans, seek investment, and scale their operations.

Here’s how the city of Stockton has created a strong support network for entrepreneurs.

Entrepreneurship grants The city of Stockton created its Entrepreneurship Grant program, funded by the U.S. Housing and Urban Development’s Community Development Block Grant program, which aims to promote economic opportunity for low and moderate-income individuals. The Entrepreneurship Grant program offers funding to Stockton-based business service providers and entrepreneurs, startups and established businesses in the city. 2020 was the first year that the grant, which offers up to $200,000 in total funding, was extended to Stockton entrepreneurs directly. In prior years, the grant was only available to business service organizations that provided services and assistance to Stockton-based small businesses or entrepreneurs. The extension has been well-received by the Stockton business community, and work is already underway by the city to bring the program back again next year. Information on how to apply for a 2021 grant will be announced soon.

Non-traditional spaces One of the most enduring concepts to arise out of major entrepreneurship ecosystems is the co-working office space. These innovative shared offices combine the infrastructure and service level of commercial office rentals, the economy of a flexible, scalable workspace, and the comfort and community of a neighborhood coffee shop. Co-working spaces help foster a culture of entrepreneurship in a city, and have even led to innovative synergies with other startups under the same roof. Entrepreneurs who make the move to Stockton will feel at home in one of the city’s familiar, though distinctive, co-working spaces. Via Ventures offers the comfort coworking veterans are accustomed to in a design-centric setting, while Huddle x Launch Pad serves as the Stockton annex for Launch Pad’s national network of quality neighborhood office spaces. Located just a couple blocks from each other, the spaces have been a welcomed addition to Downtown Stockton, a vibrant district located along the San Joaquin River filled with attractions such as cafes, shops, galleries, restaurants, bars, theaters, and a minor league ballpark, home to the Stockton Ports, the Class A-Advanced affiliate of the Oakland Athletics.

Guidance and mentorship The most diverse city in the country according to a U.S. News and World Report analysis, Stockton is creating an entrepreneurship ecosystem that reflects diversity and leverages the strengths of the city’s community. Historically underserved entrepreneurs often lack the access and know-how to navigate entrepreneurial spaces and ecosystems. Strategic interventions can help reduce that gap. Supported in part by the city of Stockton, the Launch Pad Foundation (the nonprofit arm of the Launch Pad co-working network) has developed an innovative scholarship program aimed to reduce gaps in opportunity and access to entrepreneurial spaces. The foundation provides free full memberships for co-working spaces to qualified entrepreneurs, who are selected together with strategic partners in the city. The program also provides access to curricula and programming designed to help entrepreneurs and their businesses achieve success.

Stockton also offers a number of mentorship and training programs available to minority entrepreneurs, such as Centro Community Partners’ Basic Entrepreneurship Program, which offers business planning instruction in both English and Spanish to local entrepreneurs. Other minority-geared programs include the African American Chamber of Commerce’s BRIDGES Entrepreneur program, which holds workshops and webinars geared towards African American business owners and entrepreneurs, and the Main Street Entrepreneur-In-Residence program, which includes a 10-week business training boot camp, office space, financial capital, a monthly stipend and more to eligible Stockton-based African-American business owners accepted into the program. All three programs are either currently funded or have previously been funded in part by Stockton Entrepreneurship Grants. Also noteworthy is local nonprofit Stockton Community Kitchen, which works to help under-resourced food entrepreneurs succeed by offering mentorship and education in the skills necessary to succeed in the food industry. Utilizing its fully-staffed commercial kitchen and classroom spaces, the Community Kitchen provides low-income entrepreneurs with innovative food concepts a program rich in technical and emotional support. Accepting applications on a rolling schedule, Stockton Community Kitchen programs are offered three times per year.

Artists and makers welcome Artists and makers feeling shut out by the prohibitive cost of living and lack of resources for emerging creatives in many major cities will find Stockton’s low cost of living and high quality of life a welcome change. For young creatives looking to develop their technique and sensibility, resources such as Hatch Workshop Center for Emerging Makers are available. The 501(c)(3) nonprofit organization offers low-cost memberships to the workshop’s ceramic, wood and metal-working, and fabrication tools and machinery as well as expert training and education from makers and artists. Creatives will also benefit from a strong local demand for their work fostered by marketplaces like Stockmarket, which (due to Covid-19) currently functions as an all-online virtual artists and makers fair until open air markets are once again deemed safe.

https://www.bizjournals.com/sacramento/news/2020/10/13/how-one-central-valley-city-is-supporting-entrepre.html

Research shows more people migrating to Central Valley during pandemic

FRESNO, Calif. (KFSN) — The pandemic has resulted in many people not only working from home, but they’re also looking for ways to reduce their rent payments. As a result, the Valley has seen more people moving here from outside the area. Luxury apartments at The Residences at the Row in northeast Fresno have been quickly filled as the complex builds out the new complex. Many units were leased before they even became available.

Manco Abbott specializes in property management. Chief Operating Officer Adam Goldfarb said, “We see a lot of influx this year, especially with the brand new construction properties with a lot of the new amenities, are moving there and quite often it’s from out of town.” The website Apartment List helps people find apartments but research it has been conducting revealed an interesting trend when it comes to Fresno apartments. A large number of searches for Fresno units were coming from different parts of the state, especially Los Angeles and the Bay Area.

Apartment List Research Associate Rob Warnock explained, “This year, people from outside Fresno accounted for 35% so we saw about a 6-7% point increase in that search activity from people outside of the region.” Goldfarb said luxury properties were appealing to many people coming here from outside the region. Rents at The Row ranged from $1600 to $2300 a month but the complex also featured a fitness center and a pool. Many people who were working from home were drawn to the free high-speed internet that was offered. Goldfarb noted, “They’re going to the higher-end communities moving from big metropolitan areas. They’re used to apartments with all the bells and whistles.” But as money becomes tighter, more families seemed to be looking to relocate in more affordable areas Warnock said, “A lot of people need to find a cheaper place to live as a result of the economic fallout of the pandemic.”

Apartment List added its research showed roughly the same amount of people moving here from out of town, about 35%, were also looking to move out of the Valley. Last year the number was higher – at 42%.

‘We’re all COVID-free:’ Pro-surfers back in the Valley, compete in WSL’s Rumble at the Ranch for charity

Madera Drive-in Reopens to Sold-out Crowd

MADERA, California (KSEE) – The Madera Drive-in reopened to moviegoers Friday to a packed audience. Vice President of Operations Bob Gran Jr. said they were just about to kick off the season when the pandemic hit. “We’ve worked hand in hand with the Madera County Health Department to mitigate all those measures against the virus,” he said.

The more than 300 car capacity lot has been cut to about 200, allowing at least ten feet between vehicles. Markers for social distancing were placed leading to the now outdoor snack bar and everyone is asked to stay inside their vehicles unless they have to get out (then masks are required). Despite all the new rules, the crowd still came. “Oh, it’s going to be a sell out,” Gran Jr. said. He was right, a line of moviegoers wrapped around the block. Among them was Ralph Westcott, who says the rules are worth the reward. “This, not having to set anything up yourself at home, it’s just the family time,” he said.

“It is nice to see them reopen – especially with a lot of people taking safety precautions, so that way we’re still conscious of other people’s health and safety, so that’s why I think this is way better than sitting in a regular movie theater,” said Erica Chuvichien. Gran said he wants everyone to willingly comply with the new guidelines, but they will be enforced, and people who don’t follow will be asked to leave. “If you can, please wait until we return to normal. You can come out and enjoy the normal drive-in experience. Right now it’s a special drive-in experience,,” Gran Jr. said.

This week the theater is playing Trolls World Tour and Doolittle on side one, and Knives Out and the Hunt on side two.

https://www.yourcentralvalley.com/news/local-news/madera-drive-in-reopens-to-sold-out-crowd/#:~:text=MADERA%2C%20California%20(KSEE)%20%E2%80%93,season%20when%20the%20pandemic%20hit.

Plant sales increase as more people take on gardening

Throughout the Central Valley nurseries are deemed essential because they sale fruits, vegetables, and outdoor plants. With numerous businesses temporary closed to stay at home restrictions, more and more people are turning to gardening swamping local nurseries with their business.

https://www.yourcentralvalley.com/news/plant-sales-increase-as-more-people-take-on-gardening/

Virtual wine trail in Madera County brings community together

Madera County is home to a variety of wineries like Toca Madera Winery, which are now coming to you with virtual tastings. “We’ve turned into a virtual winery basically. So virtual tastings on Instagram and Facebook on Wednesday, Thursday, Friday at 5. We do private virtual tastings and doorstep delivery has become our thing,” said Shayne Vetter, a winemaker for Toca Madera Winery. Vetter says they’ve seen a lot of support from local wine drinkers. People purchase their estate wines, tune-in and drink up.

https://www.yosemitethisyear.com/eventdetail/15081/virtual-wine-tasting

New bookstore to open in downtown Hanford

A local business owner is turning the page and opening a brand new bookstore in downtown Hanford. Running a business isn’t new for Janie Isidoro. She’s been managing a shop in Visalia, but as an author, she always dreamed of owning her own bookstore one day. “I’m a writer, so I had my books on my shelf, but then I started bringing in other books as well,” said Isidoro. When their building was sold, and they had to relocate last November, Janie decided it was time for a new chapter.