Advanced Micro Resource focuses on forensics, training

Central California

Dec 12, 2016
By Kelly Bearden

Successful entrepreneurs must be creative, competent and hard working to succeed. They also must be quick and nimble — able to recognize new opportunities and adjust their business plans and systems to capitalize on emerging markets.

Alphonso Rivera demonstrated these qualities as he guided Bakersfield-based Advanced Micro Resource through the exciting, challenging and ever-changing technology industry.

Like other local company owners who have been clients of the Small Business Development Center at California State University, Bakersfield, the key to Rivera’s success is having a strong, but flexible business plan, marketing strategy and business systems that not only accommodate growth, but encourage it.

Rivera’s company, which is located at 3434 Truxtun Ave., Suite 180, in Bakersfield, focuses on computer education and forensics.

Growing up in Bakersfield, Rivera began tinkering with electronics as a young child. His interest led to his completion of courses at Bakersfield and Taft colleges and then at the University of California, Los Angeles, where he studied systems management and information technology. He continued his studies at Western Governors University.

His work experience includes jobs with the technology giant Tandy Corp. and with Henkel’s & McCoy, a utility construction company. He worked as the Bakersfield and Rosamond training director for New Horizons Computer Learning Service before organizing his own company in 2000.

The company’s initial focus was on providing computer training and augmenting STEM – science, technology, engineering and math – programs in area schools. Advanced Micro Resource provides instructors and training equipment to enhance student computer skills.

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